Title of Collaborative Activity: |
Scientific Review and Promotion of CDC's Tip From Former Smokers Video--Marlene's Ad |
Description of Collaborative Activity: |
Drs. Frederick Ferris and Emily Chew provided a scientific review of the CDC's ad which featured a woman with age-related macular degeneration who got it because she smoked. The National Eye Health Education Program assisted with promotion of the final video. |
Type of Collaborative Activity: |
Public Education Campaign
|
Year the Collaborative Activity Originated: |
2015 |
NIH Participating Institutes/Centers/Office of the Director: |
NEI |
HHS Agency Collaborators on this Activity: |
CDC |
