Description of Collaborative Activity: |
The NIH Health Communication Workshop is planned for April, 2022 and titled, NIH "Workshop on Message Development and Targeting Approaches for Digital Tobacco Education Programs". This workshop will bring together health communication researchers from academic, non-profit and governmental institutions to share their research, experience, and insights about innovative formative research approaches to inform tobacco education campaigns, including the Food and Drug Administration (FDA) Center for Tobacco Products' (CTP) campaigns. Topics covered include content development and framing decisions, pre-market evaluation of messages and audience segmentation. |
